Interview with Playa Azalea’s Main Man

Mindanao Times recently caught up with Alfred “Alby” Xerez Burgos lll, senior vice-president of sales and marketing for Landco Pacific Corporation, developers of Playa Azalea. In a telling manner, Alby explains the philosophy behind the resort and what drives all of their projects. Much of his passion for quality standards comes from his father, not surprisingly.

“My father’s experience working with the largest development company in the country somehow rubbed off on me. We’ve espoused a penchant for quality, integrity, and professionalism of the highest standards,”

he shared when asked about the kind of communities that his companies are developing. Burgos’ father used to work with the developers of Ayala Alabang.

Aside from answering personal queries, Burgos also shared the secret to Landco’s success.

“We always strive to break from the mold and do something different,” he said. He revealed that Landco projects always have an element of leisure whether it is a beach resort, a leisure farm, hometown community or urban community. They make sure that whenever one steps into a Landco property, that person will literally say “WOW!”.

Many of their customers are surprised to see Landco’s innovative concepts and the level of quality that they maintain.

“A Landco property is not for everyone. There are certain requirements that need to be met. They must be able to appreciate quality and know that it comes at a price perhaps higher than a typical, run-of-the-mill property. They must be able to appreciate that life can get better by the way we live. In other words, they must have a zest for life. They value time with the family and even themselves. They must give value for time to relax, unwind, and enjoy God’s creations.”

“Davao has a hefty AB market. It is a market that is used to quality development and is willing to pay a good price for it.”

Conversations with the man behind Playa Azalea
Published : 2008-12-18/Mindanao Times